Film scores, soundtracks, and cast albums require special marketing plans to increase sales above the existing collectors' market.

Because it is not cost effective for record companies to create and execute special marketing campaigns in-house, they often rely on the film distributor or the theatrical production companies to market the soundtrack release.

CineMedia Promotions is a specialized venture geared to the marketing needs of film score, soundtrack, and cast album recordings in a cost-effective manner. With many years of experience marketing these releases, CineMedia Promotions has perfected a proactive and reactive marketing system to meet the special needs of these releases.

By modifying tried-and-true publicity and promotions campaign strategies to promote the composer as artist, utilizing the markets of release as if they were tour markets for the artist-composer, CineMedia Promotions will successfully create a high-profile proactive marketing campaign for your soundtrack or cast album release.

CineMedia Promotions has established relations with traditional media outlets, as well as movie theater chains, trades, and film and theater-oriented publications. CineMedia Promotions has culled a select group of film and theater music aficionados at national and regional publications, major daily newspapers, and radio stations, in addition to these specialized publications.

CineMedia Promotions has established relations with film and theater music oriented publications, webzines, and direct with fans around the world via the internet.

After the movie's release CineMedia Promotions creates reactive campaigns, targeting markets where the per screen average is highest and markets where the shows are being performed.

CineMedia Promotions creates specialized campaigns for the video release and Cable TV release of the films associated with these recordings.

Currently the US market is seeing a boom in the acceptability of film music, soundtrack, and cast recordings within the mainstream. Even when the movies barely break even, soundtrack sales have soared. Not only are current recordings benefiting from this increase in sales, reissues and compilations have become an integral part of a label's repertoire.

CineMedia Promotions is a full-service company which assists labels not merely with marketing and sales, but also with creative conceptualization of reissue and compilation albums.

Publicity

CineMedia Promotions services each project to major daily newspapers, national and regional magazines, and fanzines. CineMedia Promotions authors biographies, press releases, and pitch letters for television and multimedia coverage. CineMedia Promotions creates press kits and electronic press kits for authors, composers, and artists.

Radio

Radio campaigns include the servicing and soliciting of releases to select radio stations, specialty shows, and syndicated radio networks. Radio campaigns are tailor-made to suit the musical genre of each project. Radio campaigns include on-air contests and promotions to increase awareness and visibility.

Internet/Web

CineMedia Promotions posts news and information to Usenet Newsgroups for each project. CineMedia Promotions stimulates traffic to client web site via links from similarly themed web sites. CineMedia Promotions solicits reviews and interviews to on-line publications, and arranges live chat room sessions with artists, authors, and composers. CineMedia Promotions creates web contests and promotions.