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Film scores, soundtracks, and cast albums
require special marketing plans to increase sales above the existing collectors'
market.
Because it is not cost effective for record
companies to create and execute special marketing campaigns in-house,
they often rely on the film distributor or the theatrical production companies
to market the soundtrack release.
CineMedia Promotions is a specialized
venture geared to the marketing needs of film score, soundtrack, and cast
album recordings in a cost-effective manner. With many years of experience
marketing these releases, CineMedia Promotions has perfected a
proactive and reactive marketing system to meet the special needs of these
releases.
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